Creation of packaging design for new sustainable make-up brand. (Non final brand name)
Freelance work 2020/2021
Rimmel Wonder'extension Mascara · 2021 Launch
Created the 2D design for the most premium mascara of the Rimmel range. Used a 3 colour gradient on a metallisation to create a holographic effect.
Photography and retouch by me.
Rimmel · Wonder'Last · 2020 Launch
3D and 2D design for Rimmel Wonder'last Brow Tint for Days. With cost optimisation in mind.
Working hand in hand with the packaging team, I proposed an alternative to metallisation that would cut the cost by 2 while maintaining the premium look and feel. This design would also set the tone for future products in the Rimmel "Wonder" sub-brand (coming 2021/2022).
Bourjois · Rouge Edition Souffle de Velvet · 2016 launch
An hydrating sheer-matte liquid lipstick conveyed by the frosted bottle and soft beige ring
Bourjois · Rouge Edition Aqua Laque · 2015 Launch
Extension of the Rouge Edition franchise with a new range. A shiny finish on the lips conveyed through metallised caps, giving the product a very prestige feel.
Bourjois · Rouge Edition Velvet · 2014 Launch
Using the design of Bourjois' existing lipstick to design the 1st matte liquid lipstick in mass market. Back when liquid lipsticks were not well known, it was all about educating consumers this was not a lip gloss.
