Rimmel · Wonder'cloud eyeshadow · 2021 Launch
Fluid eyeshadows are the best at delivering crease-proof long wear with no powder fall-out, but they can be intimidating to use.
Wonder'Cloud, all-day wear soft shadow.
Whipped texture blends like a dream with fingertips, for buildable colour you can control.
Ultra soft tapered applicator for quick and mess-free application.
Built in primer allows for all-day wear and no creasing.
Rimmel · Wonder'extension mascara · 2021 Launch
Long lashes, an everlasting quest. After false lashes, lash extensions have become the new ideal to achieve, but not everyone wants to commit.
New Wonder’extension mascara from Rimmel London.
Patented FullStretch formula. Lash extension effect.
A lash-lengthening mascara that gives the effect of lash extensions, leaving full, long and defined lashes.
The formula is built with a stretchy texture that extends beyond the tips of your lashes. The lash grabbing brush lifts and extends as it lengthens. Clump-free, long lasting, smudge-proof, flake-proof and easy to remove.
Rimmel · Wonder'last Brow · 2021 Launch
Waking up with brows already done? Yes. Going through the hassle of salon or complicated home kits that won't look natural? No
Get Naturally full brows, for days.
The pigment-based fluid formula gives you real brow shades. The precision 0.1mm applicator tip can draw hair-like strokes. The built-in brush allows to blend the colour, for a perfectly natural look.
2 day wear. Sleep-proof, transfer-proof, waterproof.
Rimmel · Volume On Demand mascara · 2020 Launch
Finally, a mascara that you can keep layering through the day, even on dried lashes, to get the volume that you want.
Layer up it up. Anytime. Clump-free.
Rimmel · What's your lash scandal? (activation) · 2020
A campaign concept animating the whole Scandaleyes mascara range. Using the colour of each mascara as a key element of recognition, with a clear message for each product. Activation on TV, Digital, POS.
Rimmel · Wonder'luxe mascara · 2019 Launch
Because pampering is not just about your skin, this is a mascara that cares for your lashes, with marula, maracuja, argan and camelia oils
Smooth full-bodied volume. With 4 luxurious caring oils.
Rimmel · Wonder'ink eyeliner · 2020 Launch
The blackest eyeliner available on the market in a felt-tip format. With an ultra flexible tip that mimics the hairs of a brush, it glides on softly for an even line, and doesn't clog, even when used on top of eyeshadows.
Max Factor · Lash Revival mascara · 2019 Launch
The first mass market mascara with quantifiable lash care results.
Bolder lashes immediately. In 4 weeks, longer, stronger and fuller looking lashes.
Covergirl · Exhibitionist mascara · 2019 Launch
With its hourglass brush designed to exactly mimic prestige mascaras, it makes lashes look full and defined after only one coat.
Burberry · Lip Velvet Crush · 2018 Launch
Inspired by K-beauty, a sheer-matte stain in a lip cushion format.
Delicate and creamy on application, the weightless formula transforms to a powdery, no-fade matte finish. Adjustable and customisable, the velvet soft cushion applicator allows for even coverage.
Awarded Harper's Bazaar best lip lacquer 2018
Burberry Beauty Runway Collections & Limited Editions · 2016/2017
Working closely with the fashion designers ahead of the shows, I identified the key colours and patterns, and created limited edition make-up sets.
The February 2017 Runway Nail Set with its limited edition box
My inspiration board
Burberry fabric inspiration
My Burberry Blush palette
The palette's limited edition box
Burberry Beasts limited edition packaging
Burberry Beasts collection
My inspiration board
The silk & bloom palette
The silk & bloom limited edition packaging
Burberry fall 2016 show fabric inspiration
My inspiration board
Burberry fabric inspiration
The Fall 2016 runway nail set
My inspiration board
Burberry · Cat Eye Liner · 2018 Launch
Using the best Japanese technologies, a duo pen with liquid eyeliner + shaping eyeshadow designed to master the cat-eye effect.
The calligraphy inspired liner has an actual brush tip that allows to customise your feline flicks. Waterproof, long-lasting, warm water removal.
The silky-powder shadow can be applied in multiple ways to enhance the look; to add shape, intensify eyeliner or, applied under the lash line, to create a smokey effect. The cushion cone-shaped applicator follows the curves of the eye with ease with no residue fall out.
Burberry · Full Brows · 2018 Launch
An all-in-one brow tool that combines all the benefits of a palette in a pen format.
Two-step approach: a water-based detailing liner to define and fill + a powder-wax shadow to build and set.
Burberry · Cat Lashes mascara · 2017 Launch
When you think of big eyes, what is more aspirational than cat eyes?
An eye-opening volume mascara that creates a cat-eye effect.
The hourglass-shaped brush hugs, stretches and separates each lash to deliver fanned-out lashes, defined length and eye-opening volume from corner to corner.
The cone-shaped tip can be used to stretch out the outer corner lashes to emphasise a cat-eye look.
Burberry · Eye Colour Contour · 2017 Launch
Contouring is the perfect tool to shape the face, but also the eyes.
Giving the eyeshadow stick a new purpose. A versatile, mistake-proof pen designed to sculpt and smoke the eyes.
The precision dome tip follows the natural curve of the eye to add dimension and depth, while the creamy formula blends easily, even with the fingertips.
Crease-free, waterproof and zero powder residue fall-out. Lighter shades illuminate and widen eyes while more intense colour add depth and contrast.
Bourjois · Rouge Edition Souffle de Velvet · 2016 Launch
Following the success of Rouge Edition Velvet, inventing a new way to talk matte: a sheer-matte fluid lipstick.
A bouncy gel texture that delivers a veil of matte colour. 10 hour hydration
Bourjois · Rouge Edition Aqua Laque · 2015 Launch
After the introduction of Bourjois' hybrid lipsticks with Rouge edition velvet, launching an innovative shiny liquid lipstick.
Inspired by Korean water-based liquid lipsticks, a formula with mirror-like shine, intense juicy colour and a water-light sensation on the lips. 10 hour hydration.
Bourjois · Rouge Edition Velvet · 2014 Launch
In a market where high-shine "lip varnishes" were booming (Yves saint Laurent Vernis a levres, L'Oréal Rouge caresse), proposing a more wearable and long wearing alternative with:
the 1st matte liquid lipstick of mass market.
A formula developed in Bourjois' own labs with lacquered pigments for pure vibrant colours and a velvet concentrate for ultimate cushiony comfort.
Waterproof, transfer-proof, 24 hour wear.
The biggest Bourjois lip launch since 1999. Still a Bourjois bestseller today.
